A deep dive into public opinion of the UK deposit return scheme

Deposit Return Schemes (DRS) are environmental initiatives that are gaining serious traction around the world. Whilst the effectiveness of these schemes has been well-publicised, the public opinion surrounding them does tend to differ.  

In this blog post, we tunnel into the current public opinion of the UK deposit return scheme, exploring both the benefits and perceived drawbacks. 

So, what does the UK public think? 

Across the UK, litter – especially plastic bottles and aluminium cans – is a persistent eyesore. However, there’s a great opportunity for the country to start gaining momentum: through the implementation of a Deposit Return Scheme (DRS). This system would see a small deposit added to the cost of drinks beverage containers, which consumers will then get back once the container is returned for recycling. 

Overwhelming UK support 

Following an announcement of plans to roll out a deposit return scheme covering England, Wales and North Ireland in 2025, research polls consistently show strong public opinion of the UK deposit return scheme with high public backing for a DRS in the UK. A 2023 YouGov survey by Keep Britain Tidy revealed a whopping 75% support for a UK-wide scheme, with only 6% opposed.  

This enthusiasm cuts across demographics and political lines, with a further study from The Grocer showing that an even further 66% of people asked backed the plans for a UK rollout.  

Why the enthusiasm? 

Several factors appear to be contributing to the public’s positive outlook. Here are some of the key drivers: 

Environmental benefits

Deposit return schemes noticeably increase recycling rates for targeted materials, leading to a significant reduction in waste sent to landfills. This means that when a system is successfully implemented, there is a smaller environmental footprint and a tangible contribution to combating climate change. 

Cleaner communities

Deposit return schemes also play a crucial role in reducing litter. By placing a monetary value on drinks beverage containers, the system will incentivise recycling which can then lead to correct disposal. A recent consultation, published 20th January 2023, shows that 83% of UK respondents were in favour of the system to help keep communities cleaner.  

Financial advantages

The system fosters a circular economy by creating a market for recycled materials. This not only helps the environment in a positive way but also enhances job creation within the recycling sector due to more materials requiring sortation – our sister company, Eurokey Recycling, is a great example of this.   

Transparency and accountability

DRS fosters a sense of shared responsibility for waste management. Consumers are directly involved in the recycling process, while producers are held accountable for the environmental impact of their packaging. 

Addressing the concerns 

Whilst public opinion leans heavily in favour of a DRS, concerns remain. Let’s address a few of those most highlighted in the UK’s public opinion: 

Inconvenience for consumers

Some worry that returning containers will be inconvenient, according to the YouGov data. However, DRS implementations around the world have adopted various return tactics, such as installing reverse vending machines in supermarkets and introducing designated drop-off points in high footfall areas, making the process efficient and user-friendly. 

Cost increases

There’s a common misconception that a deposit return scheme will lead to higher product prices. Whilst a small deposit is added to the price of a drink’s beverage container, it’s fully refunded upon returning the container. In fact, some argue that the systems can eventually lead to lower product prices due to increased recycling efficiency making retailers save on production costs. 

Impact on businesses

Businesses, particularly small retailers, might show concerns about the logistical implications of a Deposit Return Scheme. However, well-designed schemes will often support a business in adapting to the system, providing long-term benefits of a cleaner environment and positive consumer perception that will often outweigh initial challenges. 

Global success stories: DRS in Action 

The effectiveness of DRS is no longer theoretical. Several countries have implemented successful schemes, demonstrating their positive impact. Here are some of our favourite examples: 

Sweden

The first country in Europe to implement a Deposit Return Scheme, Sweden became a trailblazer by introducing the scheme way back in 1984. 

Reportedly capturing 85% of all target materials, Sweden’s system was used as a Model for Deposit Based Recycling in England, Wales and Northern Ireland.  

Germany

Germany is another country leading the way with one of the most well-established and successful Deposit Return Schemes in the world. Known as the “Pfand” system, it asks consumers to pay a deposit (usually between €0.08 and €0.25) on the beverage container being purchased so they can receive a refund once it has been returned to the designated collection point. 

Portugal

Aiming to get a Deposit Return Scheme in place by 2025, Portugal is already seeing some brilliant examples of facilities that are ahead of the game. Nova, the School of Business and Economics in Lisbon, Portugal, has Reverse Vending Machines in place with their own DRS already. A perfect solution for students to use in their campus stores.  

Reversing the road ahead 

Public support for Deposit Return Schemes is undeniable. To enhance effectiveness, careful planning and implementation is crucial. Here are some key considerations: 

Scope of the Scheme

Identifying which materials will be included in the system is vital. Plastic bottles, aluminium cans, and glass bottles are typically prioritised due to their high littering rates and recyclability. 

Deposit value

Setting a sufficient deposit value incentivises returns without becoming a burden for consumers. 

Public education and awareness

Effective public education campaigns are crucial to ensure the public understand the scheme and how to participate actively. 

To summarise… 

Public opinion, especially in the UK, overwhelmingly supports a Deposit Return Scheme as a powerful tool for tackling environmental challenges. With careful planning, collaboration, and ongoing public education, these systems can become a cornerstone of a sustainable future.  

With the support of EcoVend’s Reverse Vending Machines, we can create a world where responsible waste management and environmental consciousness go hand in hand.