Time running out for businesses to prepare for Ireland’s Deposit Return Scheme

Time is running out for businesses to prepare for the implementation of Ireland’s Deposit Return Scheme (DRS) according to Reconomy, a leading international circular economy specialist providing sustainability technology, data, and services to a broad range of industries.

Two weeks today, the Scheme will go live meaning that Irish consumers purchasing a drink in a plastic bottle or aluminium can featuring the Re-turn logo will pay a deposit on top of the drink cost. When the empty undamaged container is returned to any participating shop or supermarket, the consumer will get a full refund of their deposit.

DRS aims to transform recycling rates in Ireland and follows hot on the heels of similar schemes being rolled out globally. The EU has set Ireland a target to separate and collect 77% of plastic beverage bottles by 2025, rising to 90% in 2029.

Businesses yet to arrange collection points now have just two weeks to take action and capitalise on what could be a significant commercial opportunity according to Travis Way, Managing Director at EcoVend by Reconomy.


Travis Way said:

“The Deposit Return Scheme in Ireland heralds a significant step forward in the country’s recycling capabilities and potential. Given the direction of travel, we expect to see more of these schemes introduced globally with many already in operation and proven to have significantly improved rates of recycling.

“For businesses, preparation will be key for a successful implementation. We have seen high demand for introducing our reverse vending machines as retailers and other stores look to use the scheme as an opportunity to create customer loyalty, improve data capabilities, and even open up additional revenue streams from selling advertising space on the hardware.

“We would advise consumers to look after their containers and bottles so they don’t jeopardise their ability to claim a refund on their deposit.”

“For those yet to make these preparations, time is now running out with just two weeks until the scheme goes live. Collective action is crucial to making the DRS a success in Ireland and in promoting a sustainable future to pass down the generations.”